OpenAI promotes LinkedIn-style job platform to certify 10M Americans by 2030

OpenAI CEO Sam Altman has revealed plans to launch a LinkedIn-style job platform alongside an AI certification program, announcing the initiative during a high-profile White House tech dinner. The move represents a significant expansion into workforce development that could directly compete with LinkedIn, which is owned by Microsoft—OpenAI’s largest investor—creating potential tension between the AI company and its key partner.

What you should know: OpenAI’s new Jobs Platform will use large language models to match employers with AI-literate candidates across skill levels.

• The platform will launch next year and cater to companies seeking talent with AI expertise, from entry-level skills to senior enterprise automation experts.
• Small businesses, nonprofits, and state governments will also be able to use the platform to modernize their hiring pipelines using generative AI.
• The initiative aims to help companies discover and hire talent that understands AI in real-world contexts.

The certification program: OpenAI is launching OpenAI Certifications, embedded directly within ChatGPT’s Study mode.

• Certifications will assess everything from basic AI literacy to advanced prompt engineering through interactive, tiered assessments.
• The company aims to certify 10 million Americans by 2030, working with major partners including Walmart, BCG (a global consulting firm), John Deere, Accenture, and Indeed.
• State-level collaborations are already underway, with pilot programs in Delaware and Texas currently in motion.

Why this matters: The initiative reflects a broader shift toward skills-first hiring as AI tools become essential in everyday workflows.

• Instead of formal degrees or credentials, employers are increasingly prioritizing hands-on AI competency, especially as advanced models like GPT-5 become workplace necessities.
• The move addresses real concerns about AI-driven layoffs by focusing on reskilling and workforce adaptation rather than replacement.

The competitive tension: OpenAI’s expansion into job platforms creates an awkward dynamic with Microsoft, its biggest investor.

• LinkedIn, Microsoft’s professional networking platform, could face direct competition from OpenAI’s new offering.
• This development underscores growing tensions as OpenAI increasingly steps into Microsoft’s territory, expanding beyond AI models into productivity tools and now workforce platforms.

Bottom line: OpenAI’s bold entry into workforce development could fundamentally reshape how skills are measured, talent is hired, and careers are future-proofed in an AI-driven economy.