Google Meet adds 12 AI makeup filters for shyness-free video calls

Google Meet has introduced 12 AI-powered makeup filters that let users apply virtual cosmetics during video calls, building on the platform’s existing “Touch-up” feature launched last year. The update addresses a common remote work challenge—looking presentable for unexpected video meetings—while positioning Google to compete more directly with beauty-focused video calling features.

What you should know: The AI makeup system offers studio-style presets ranging from subtle professional looks to more creative options, with virtual foundation and lipstick that adapts to individual facial features.
• The filters use AI to create natural-looking makeup that stays in place as users move around or drink during calls, rather than appearing like obvious digital overlays.
• Users can activate the feature before or during calls, and their chosen look is automatically saved for future meetings.
• The feature is available on both web and mobile versions of Google Meet.

Key details: Google began rolling out the makeup filters on October 8, with full deployment expected within two weeks across supported account types.
• Access is limited to Workspace Business Standard and Plus, Enterprise Starter, Standard, and Plus, Education Plus, Teaching and Learning add-on, Enterprise Essentials, and paying Google One and Workspace Individual subscribers.
• The feature is disabled by default, requiring users to manually toggle it on when desired.

Why this matters: The update reflects the growing importance of appearance-enhancing technology in professional video communication, as remote and hybrid work models become permanent fixtures in many industries.
• By expanding beyond basic lighting adjustments to full makeup application, Google is addressing user demands for more sophisticated video presentation tools.
• The feature could help reduce appearance-related anxiety that prevents some people from participating fully in video meetings, potentially improving overall meeting engagement and participation rates.