Wix launches AI email assistant that creates marketing campaigns through chat

Wix has introduced Email Assistant, a generative AI tool that drafts and designs marketing emails through conversational interaction. The new feature allows users to chat with the AI to create complete email campaigns, including layout, visuals, messaging, and design elements, while pulling from previously stored business data to personalize content.

What you should know: Email Assistant streamlines the entire email creation process by combining AI-generated content with flexible design capabilities.
• Users can describe their campaign goals, tone of voice, and other requirements through natural conversation with the AI.
• The tool generates complete email drafts with relevant sections, copy, and visuals based on business data already stored in Wix’s business manager.
• After initial generation, users can continue refining their emails through ongoing dialogue with the Assistant.

Key features: The AI editor includes several design enhancements beyond content generation.
• A gallery of pre-generated sections and elements provides quick starting points for email layouts.
• Editable design themes and customizable settings allow for brand consistency.
• Flexible layout control with movable sections gives users precise control over email structure.
• Traditional manual email creation remains available for users who prefer the conventional approach.

What they’re saying: Wix executives positioned the tool as removing common barriers to effective email marketing.
• “Whether a user needs help brainstorming an email marketing campaign, wants to get a head start with AI, or build an entire email from scratch, the Email Assistant makes it possible,” said Linas Daugirdas, Head of Wix Emails.
• “From designing the layout to crafting compelling content, creating effective marketing emails is often time-consuming and complex. Our goal was to remove those barriers.”

Expert perspective: Industry analysts see this as a competitive differentiator for Wix in the website builder market.
• Owain Williams, Editor at Website Builders, noted that “Adding AI to its email marketing tool will help Wix stand out from other website builders, as well as helping it compete with some of the best email marketing platforms on the market.”
• However, Williams cautioned that businesses should “maintain oversight of the content it produces – using it as a tool rather than an outsourcing option to ensure quality and consistency in your email marketing.”

Availability: Email Assistant is currently available to Wix users in English, though the company has not announced plans for additional language support or timeline for expansion.