WordPress gets native AI website builder through 10Web plugin

WordPress now includes native generative AI website creation capabilities through a new plugin from 10Web, a website builder platform, eliminating the need for third-party builders or separate AI tools. The white-labeled solution allows hosting providers to offer customers AI-powered website creation directly within their WordPress environment, potentially transforming how web hosting companies deliver value to their customers.

What you should know: The 10Web plugin integrates directly into WordPress hosting stacks, enabling users to create fully functional websites through a simple chat interface.

• Users describe their business needs, and the AI generates complete websites including mobile-friendly design, proper structure, and WooCommerce integration when needed.
• Everything appears under the hosting provider’s branding with no third-party logos or references visible.
• The plugin leverages AI models from OpenAI, Gemini, and Anthropic through 10Web’s proprietary technology.

Why this matters: The solution addresses a fundamental shift in customer expectations as generative AI becomes mainstream in website creation.

• Traditional hosting services typically provide only blank WordPress installations or basic theme bundles.
• Early testing showed users were 30% more likely to publish their sites compared to traditional WordPress onboarding flows.
• 10Web claims the offering should increase average revenue per user (ARPU), reduce customer churn, and enable same-day website delivery.

What they’re saying: Industry leaders see this as solving a long-standing hosting industry challenge.

• “Hosting companies have been stuck selling blank WordPress installs,” said Arto Minasyan, Founder and CEO of 10Web. “With this solution, they can launch fully functional websites under their own brand in seconds. It’s the simplest way to deliver real customer value, without changing how they host or deploy WordPress.”

Key features: The plugin includes comprehensive website building capabilities beyond basic page creation.

• Built-in visual editor with AI Co-Pilot for ongoing site management and modifications.
• Automatic WooCommerce integration for e-commerce functionality when requested.
• Mobile-responsive design generation based on business descriptions.
• Complete white-label customization with hosting provider branding throughout the experience.

The big picture: This development represents hosting providers’ attempt to compete with standalone AI website builders while keeping customers within their existing WordPress ecosystems, potentially reshaping the competitive landscape between traditional hosting and modern website creation platforms.